I am no longer blogging here at Little Nuances, but I would love for you to join me on my author website www.leewarren.info.

Wednesday, October 12, 2011

The Dodge Journey

Anytime you can advertise a product and make somebody want to blog about it, even going so far as to embed the commercial, you probably need to give your marketing team a raise. The Dodge Journey is one of those products.

I've never driven one. Probably never will. But I could watch the commercial over and over. I think there are several variations of it, but the one below works because it contains these lines, "People don't make a list of websites they want to see before they die. They don't fill photo albums with pictures from an online search. Like being there, is not like being there. It's okay, the Internet will be just fine without you."

The ironic thing about this commercial is, Dodge is using the Internet to sell the Journey. Dodge uploaded the commercial you see above to YouTube and it has been viewed by more than 300,000 people. According to the video's description, Dodge left three Journeys somewhere out there for us to find. If we find one, it is ours. And the commercial says the Internet "might help you figure out where they might be."

Irony aside, this campaign is brilliant because it taps into something we know to be true. Life isn't nearly as memorable when there is a lack of adventure. All of us might define adventure differently, but I'm guessing we can all agree that as fun as Angry Birds might be to play, nobody will look back while on his deathbed and wish he had played it even more.

But visiting a pumpkin patch once a year, going to an Apple festival, taking in an art exhibit, joining a tennis league or book club, spending a Saturday at the lake with friends, traveling down Route 66 with a loved one, with stops in small cafes and gift shops, these are the moments we will, as the commercial says, fill our photo albums with -- even if they are digital photo albums.


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